$179,631
Retained revenue over the modeled horizon
- Platform + billing
- 10.7%
- Card processing
- 2.9% + $0.3
- Total fees
- $35,754
- Fee share
- 16.6%
Uses Substack’s US Stripe card example plus recurring Stripe Billing.
Work / Subscription economics
Compare Substack, Patreon, and Ghost subscription economics over time using source-dated platform, billing, processing, per-transaction, and fixed-plan assumptions.
Subscription model
This USD web-card baseline separates platform percentage, recurring billing, card percentage, per-payment charge, and fixed plan cost. Use the source-dated examples or apply one common custom card rate for a controlled comparison.
Results
Largest retained revenue is a fee-only result, not a platform recommendation. Product fit, conversion, audience ownership, workflow, support, and migration still matter.
Largest modeled retained revenue
$201,633
Ghost(Pro) Publisher
Modeled gross revenue
$215,384
Lowest modeled fees
$13,752
6.4% of gross · Ghost(Pro) Publisher
End-of-horizon paid subscribers
715
After the final modeled growth period; same path for every row
Where modeled gross revenue goes
Each band is one gross-revenue total split between retained revenue and the fees modeled by this calculator.
Substack
83.4% retained · 16.6% fees
Patreon standard plan
84.1% retained · 15.9% fees
Ghost(Pro) Publisher
93.6% retained · 6.4% fees
$179,631
Retained revenue over the modeled horizon
Uses Substack’s US Stripe card example plus recurring Stripe Billing.
$181,138
Retained revenue over the modeled horizon
Uses the standard 10% plan and its USD card/Apple Pay example, which Patreon applies regardless of payment amount; legacy plans and iOS differ.
$201,633
Retained revenue over the modeled horizon
Uses the displayed annual-billing Publisher price at 1,000 members; higher member tiers can cost more.
Continue the calculation
Useful next checks commonly used alongside Creator Fees.
The full guide
By TaprobaneFi Research Desk · Reviewed and updated July 20, 2026 · Global educational edition
A creator platform's headline percentage is only one part of net revenue. A paid membership can incur a platform fee, percentage-based payment processing, a fixed fee for every successful transaction, a recurring software subscription, currency conversion, payout fees, taxes on platform services, refunds, and failed-payment losses. The size and number of payments determine how those pieces interact.
This calculator compares source-dated Substack, Patreon, and Ghost baseline scenarios. You can use each platform's visible USD web-card example or apply one common custom card rate for a controlled comparison, and you can replace the Ghost plan cost. It does not declare a universal cheapest platform. Features, ownership, discovery, migration effort, tax handling, payment recovery, video or email infrastructure, and support differ, so a fee calculation should be one documented part of a broader operating decision.
Begin with paid subscribers and their monthly subscription price, not follower count or free subscribers. Each modeled subscriber produces one successful payment per month, and the subscriber base follows the entered net monthly growth rate over the chosen horizon. If annual memberships, one-time purchases, or several currencies have materially different payment sizes and fees, model them separately rather than compressing them into one misleading average.
Taxes collected from customers may pass through the payment flow without belonging to the creator, and providers differ in how fee bases treat tax. Refunds, chargebacks, failed payments, discounts, free trials, and complimentary access also change realized revenue. Use a clean gross amount that matches the chosen fee definitions, then keep excluded adjustments visible beside the result.
A platform percentage and processing percentage scale with revenue. A fixed processing charge scales with transaction count, which makes low-priced memberships more sensitive to payment frequency. A monthly software plan behaves differently again: it is fixed within the modeled plan limits, so its effective percentage declines as revenue grows.
Calculate each component independently. Platform fee equals its applicable base multiplied by the platform rate. Percentage processing uses its documented base and rate. Fixed processing equals successful transactions multiplied by the fixed charge. Add recurring plan cost and any other modeled fixed fee only once. This structure makes it easier to audit a provider statement and avoids applying a percentage to a fee that should be fixed.
Consider an illustrative month with 1,000 successful payments of 8, producing gross processed revenue of 8,000. Assume a 10% platform fee, a 3% processing rate, and a 0.30 fixed processing charge per payment. The modeled deductions are 800 for platform fees, 240 for percentage processing, and 300 for fixed processing, leaving 6,660 before taxes, refunds, conversion, payout charges, or other costs.
The total modeled cost is 1,340, or 16.75% of gross, even though the headline platform rate is 10%. That is not a quote for Substack, Patreon, Ghost, Stripe, or another service. It demonstrates why transaction size matters: collecting the same 8,000 through fewer larger payments would reduce the total fixed-fee component, provided every other rate and customer behavior remained unchanged.
| Line | Calculation | Illustrative amount |
|---|---|---|
| Gross processed revenue | 1,000 × 8 | 8,000 |
| Platform fee | 8,000 × 10% | 800 |
| Percentage processing | 8,000 × 3% | 240 |
| Fixed processing | 1,000 × 0.30 | 300 |
| Modeled net | Gross less modeled fees | 6,660 |
Substack's official help describes a platform share for paid subscriptions plus Stripe processing and recurring billing charges. Patreon's official fee guide distinguishes its standard plan from legacy arrangements and documents payment-method, geography, currency, conversion, and payout considerations. The cited standard 10% Patreon plan applies its USD card rate regardless of payment amount; the micropayment band on the same help page belongs to legacy plans and is intentionally not mixed into this preset. Ghost's managed hosting is sold through fixed subscription plans and advertises no Ghost transaction fee, while payment processor costs and plan limits remain relevant.
These structures can change and existing creators may be governed by a legacy plan that new creators cannot select. Compare the visible presets with the creator's own account and current official plan documentation. Use the common custom processor option only for a controlled like-for-like scenario; it does not turn one rate into a provider quote. Do not apply a new-account baseline to a legacy account, or treat a zero platform transaction fee as zero total cost when hosting and payment processing still exist.
A lower modeled deduction is not automatically a better operating choice. Platforms can differ in audience discovery, email delivery, community tools, media hosting, tax collection, failed-payment recovery, analytics, custom domains, integrations, exportability, and support. Moving can create development work, subscriber churn, deliverability risk, and staff time that the monthly fee formula cannot price reliably.
Comparison record to keep with the calculation
The calculator assumes that each modeled percentage applies uniformly to the gross base and that each subscriber makes one successful monthly payment receiving the same fixed charge. Real bills may contain tax, different domestic and international payment rates, micropayment pricing, app-store charges, currency conversion, payout fees, tiered plans, minimums, credits, refunds, disputes, failed payments, and fees calculated on a tax-inclusive amount.
The result is an estimate of modeled deductions, not accounting, tax, legal, or platform-selection advice. Reconcile it against a representative provider statement before relying on it. If cohorts have different currencies or fee schedules, calculate each cohort separately and add the net amounts only after converting them under a documented currency policy.
The official fee pages linked below were reviewed on 20 July 2026. Platform plans and payment-processing schedules can change, and provider help pages may distinguish new, legacy, or region-specific accounts. The calculator stores no live price feed, so reopen the relevant official page and the creator's plan settings immediately before a migration or pricing decision.
Refresh the scenario after a plan, payout currency, payment method, membership price, or billing-frequency change. Compare modeled deductions with actual statements at least periodically. A stale fee rate or an omitted fixed payment charge can overwhelm a small apparent difference between platforms.
Sources & further reading
This guide is educational. Calculator outputs depend entirely on the assumptions entered and do not predict investment returns, inflation, fees, taxes, or market conditions. Rules and product terms differ by country; verify any decision with current primary sources and an appropriately qualified professional. Nothing here is financial, tax, legal, or investment advice.
Interpret the number
A percentage platform charge scales with revenue, a fixed processing charge scales with the number of payments, and a fixed monthly plan becomes proportionally smaller as revenue grows. The calculator keeps each layer separate.
The presets describe a narrow USD web-card baseline. Country, currency, payment method, app-store purchase, legacy plan, taxes, refunds and payout choice can materially change actual fees.
Fees are only one decision criterion. Audience ownership, discovery, publishing workflow, email delivery, analytics, support, migration effort and conversion can outweigh the arithmetic difference.
Before you act
The model adds the published platform percentage, a US Stripe card example, the fixed card charge, and recurring Stripe Billing. Actual Stripe pricing depends on account and payment method.
The standard 10% plan for newer or republished pages, with Patreon’s standard USD card or Apple Pay processing example. Eligible legacy plans and iOS purchases differ.
No. The preset uses the displayed annual-billing Publisher plan at the shown 1,000-member tier. Member count, billing cycle, plan and future pricing can change the fixed cost.
No. It is gross subscription revenue minus only the modeled platform and payment fees. Content production, staff, email, software, refunds, taxes and other costs remain outside the result.